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Apple is perhaps the most innovative company in the world, but how has it achieved such success and what is its approach to design thinking and innovation this case study highlights the ingredients of apple's success and its strategy to innovation. This is the case study of apple from the ipod to the ipad channel marketing to the business to the growth of the apple iphone, itunes store, and apple tv.
Academiaedu is a platform for academics to share research papers. Apple inc’s marketing mix or 4p's (product, place, promotion, price): this case study & analysis shows how apple’s marketing mix supports the firm’s success.
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